Charity Campaign for the Disabled

The public space advertiser EPAMEDIA regularly supports charitable organizations. This time, it helped “Licht für die Welt” with its fund raising by displaying very creative billboards: On one board, 400 toy soccer players were attached for passersby to just pick them and take them home. The catch about it: The little sportsmen had only one leg, which shoul raise awareness that in Africa many children have amputated feet. A donation of only 25 Euro can finance an artificial limb or proper crutches. The creative comes from the agency BBDO with the intention to symbolize give and take in our world.