As a media category, outdoor advertising, which has a share of around 7 % of advertising revenue in Austria, is a significant factor in the media landscape. EPAMEDIA is market leader in the billboard marktet with a share of 52.4 %.

The strengths of outdoor media at a glance …

• greatest possible visibility and conspicuousness
• high intensity of use
• extensive reach achieved quickly
• outstanding communicative power and efficiency
• highest memorability scores
• particularly high acceptance as an advertising medium
• attractive target groups consisting of the mobile, those with purchasing power and early adopters ...
• “public” like no other category of advertising media
• handled properly, it can enrich the public space
• no possibility of “fade-out” 
• the only medium that does not invade the private sphere of its users 
• increased significance of outdoor advertising as a result of greater mobility 
• national, regional or local implementation possible

In addition to > classic billboards in ideal locations as well as planning and service quality, EPAMEDIA also offers other types of public space media such as > city lights, > bigboards and a wide range of  > special advertising.