Leading medium of outdoor advertising is the classic billboard. EPAMEDIA holds 52.4 % of the domestic billboard market.

The classic billboard owes its popularity to a number of special strengths:

• Billboard is the last major mass medium to reach its wide target public in its entirety, sharing none of the weaknesses of TV (zapping) or print media (special interest).
• Billboard works fast and is the most effecive outdoor medium:
  > spontaneous advertising Recall of 7 %
  > total Recall of 24 %
  > Impact of 19%
  > Recognition of 37%
• Billboard is the most pleasing advertising medium.
• At 81% spontanuous awareness, the billboard is the best known public space medium.
• Billboard is the most efficient public space medium: An average campaign requires only € 170 to be remembered by 1,000 people (recognition)
• Billboard has an emotional impact due to …
  > its impressive format
  > its concise message
  > its appealing layout