City lights have been part of media planning as a high-quality urban advertising medium for a considerable length of time. There are good reasons for this:
- rapidly growing consumer mobility
- greatest advertising impact of all public space media
- great around the clock visibility
- posters displayed behind glass and therefore protected
- best cost-benefit ratio
- high location quality ensured by permanent checks
- flexibility in terms of time and region
- creative design options such as 3D and daytime/night-time effects
City lights also score well by enjoying the best locations in the conurbations and provincial and regional capitals:
- town centres
- integrated in waiting rooms and phone boxes
- some free-standing vitrines
- wall-mounted on the façades of buildings
- as light boxes in underground stations and busy garages
Thanks to these sitings, city lights are mainly aimed at pedestrians, cyclists and users of public transport – target groups that are likely to take in advertising messages!
   | 
