Mall Signage – that’s a very divers program (consisting of advertising and information) played on High Definition-screens in shopping malls. This new, modern form of Public Space Advertising is the next step of development of advertising – transforming static ads into dynamic digital images.
The demand is clearly there, because ...
- shoppers spend up to three hours in malls
- shopping has become a leisure activity
- shoppers want to experience something special
- shoppers in malls have very special needs regarding information
- the communication industry faces completely new possibilities to reach their clients
EPAMEDIA sets a high standard in this new field – the most important requirements for us:
- definition: as Austria’s first and only contractor offering Mall Signage EPAMEDIA uses only High Definition
- position of the screens: the number of screens and their exact location in each mall guarantee best accessibility and visibility
- creativity: in addition to the “ordinary” screen special object such as screen-sculpures or moving screens generate interest
Mall Signage offers unique assets:
- no other media accompanies shoppers as consequently until they reach the point of sale
- content is dynamic, always up to date and interactive
- clients are visible in the whole mall
- Mall Signage is entertaining and shortens the time of waiting
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