Advice and service are key concerns for EPAMEDIA. We are particularly keen to develop all services offering a direct benefit to the customer. These include:
Intensive use of market and media research
The knowledge we gain from this allows us to plan campaigns highly efficiently in order to ensure the best possible cost-benefit ratio for the customer.
Development/improvement of research and planning tools
- are available free-of-charge to the customer
- allow the effectiveness of campaigns to be monitored (before and after):
> The Poster Online Pretest (POP) gives the customer a free, confidential testing of billboard and city light plans BEFORE implementation
> The Poster Impact Test (PIT), conducted by the Gallup Institute on behalf of EPAMEDIA since 1994 already contains information on the effectiveness of over 4,500 billboard and 700 city light campaigns.
The development and implementation of a range of additional services
There are numerous helpful tools for customers online. Examples include:
- EPAMEDIA’s “Poster Search” tool, which makes available over 10,000 billboard and city light motifs to advertisers via download. A search facility allows motifs to be looked up by economic sector, brand, agency, period, etc.
- Public Space Preview, which allows billboard and city light layouts to be tested by means of “on the spot” simulation – providing an indication of how a motif will withstand the harsh test of reality.
All of those tools are available on the > German website!
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