The Poster Impact Test (PIT) is a standardized ex post tool in cooperation with the Austrian Gallup Institute to evaluate the effectiveness of an outdoor campaign. We offer this test as a free add on service to our clients and conduct it twice a month.
Standard parameters tested are recall (24%), impact (19%), recognition (37%) and overall appeal (2,30) of a campaign.
In the final report, we compare the result with industry benchmark and the overall average (given in brackets).
Inquiries can be sent to klaus.draskowitsch@epamedia.at (phone: +43 1 534 07-1070)
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