To get an idea how new creatives are perceived by the public, EPAMEDIA offers its clients a powerful tool to pretest their drafts before a campaign: The Poster Online Pretest (POP)
Besides overall appeal, respondents are asked to assign certain qualities to the shown creative, and they can write free comments about what they like and what they don`t.
Allow up to 2 months before start of the campaign in order to enable changes according to the POP result.

Inquiries can be sent to pop@epamedia.at